Recycling and making food article

In Arkansas a farmer grew organic produce under contract to Walmart. One year he grew yellow straight-necked squash, I could see his field from the road as I drove past. After it was harvested those plants were still loaded with ripe squash. Walmart would only accept perfect fruits. Walmart announced a program to trial market imperfect fruits but I never heard of it again, I assume it was a failure. Walmart corporate headquarters were right there, they had a lot of pilot programs.

The stuff I grow for my use is hardly ever perfect. I just cut the imperfect parts out and use the rest. I sometimes think of how much squash was left to fertilize the next crop (he rotated crops) that I or others could have eaten.
 
In my country there is a company that makes soup out of veggies that are rejected by supermarkets or big retailers. They are mostly rejected for not being straight or not the right size. For soup it doesn't matter, and it works great for marketing their product.
They also chose their name really smart
https://www.kromkommer.com/

Komkommer means cucumber in Dutch, they added an R and it then means crooked cucumber!
 
thejenx said:
In my country there is a company that makes soup out of veggies that are rejected by supermarkets or big retailers. They are mostly rejected for not being straight or not the right size. For soup it doesn't matter, and it works great for marketing their product.
They also chose their name really smart
https://www.kromkommer.com/

Komkommer means cucumber in Dutch, they added an R and it then means crooked cucumber!
Click to expand...

their website surely introduced many smiles to my face. :)
 
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