Till soil, put down paper or plastic mulch and plant in the mulch. Water needs are decreased, weeds are decreased, and bugs are easier to spot. Not a bad idea. Pumpkins were relatively scarce here this fall. That means higher priced, of course.
If marketing as daily supplement - maybe pints?
If marketing as 'remedy' for doggie constipation - maybe half pint? You know.. 'give 1 table spoon with food till the jar is gone'.